Established in 2024 by BFs Kristine & Laura, stylists, moms, part time roller skaters. Turning it up & collaborating since the sixth grade.
As hairstylists and independent owners we drew from our experience in the beauty/fashion industry, our obsession with colour & design, and our luv of Rocknroll & 70s vintage. We also have things to say, a vibe we wanted to share… so we started designing hats for ourselves and in honour of & for all of the RAD women and men in our lives and chairs. Over the years through our salons we’ve been so grateful to experience the beauty of community & connection, this was our way of celebrating that. Finally, with a lot of experimenting, and feedback from you, we did it! Snoog was born.

Snoog Hats are our version of the old school trucker.  The classic trucker fit is what we built from- tall, solid, but soft..(no flat, foamy hats over here).  Snoog hats are meant to be shaped by you- for you. Bend that rim for your perfect trucker style…  Fun fact, the trucker hat was designed with a breathable mesh back to help keep you cool & a fabric front to soak the sweat off your brow, and all truckers are made with a one size fits all adaptability.

The goal at our salons is to have you leave looking and feeling like the best version of you, we wanted to keep that energy going for those not so easy days. Juggling our salons, dog walks, and being busy moms ourselves, we knew we needed something that would work for everyone’s busy lifestyle, but also fit in with a cool aesthetic. Snoog hats elevate that quick ponytail or the air dry day into a hip vintage fashion statement. We’ve spent years caring for your best hair days and full circle now, we’ve got you on those not so good ones:)

What started as proudly local, Snoog hats are designed in Calgary, and built in Banff. The result? A vintage inspired hat that makes a statement & fits a modern lifestyle. From peak to patio, school run to supermarket, happy hour to disco, Snoog literally has you covered.
Big fans of keeping it real and rad & cheeky. As our friend Tara put it, these aren’t just hats, Snoog is a statement, a movement! 

We luv that.

Thanks for joining our Snoog journey as we open the fun file….
K&L
XO